Carol M. Morgan, M.A. and Doran J. Levy, Ph.D., principals in Strategic Directions Group, Inc., are internationally recognized authorities on motivational segmentation, its analysis, and the tools and models that make such segmentations useful.
They are the co-authors of three books on their research most recently Health Motivations: 7 Dimensions That Shape America’s Health. Authors of scores of articles on their work, they have spoken before numerous professional and industry groups.
In addition, for over 25 years they have conducted proprietary studies for major corporations. Their projects have ranged from pharmaceuticals to consumer staples, travel to financial services.
Doran J. Levy, Ph.D., the firm’s executive vice president, builds innovative motivational measurement systems and the tools to apply them. He has over 30 years experience as a consultant on segmentation for a number of industries, Including health care. Levy managed consumer research at a Fortune 500 company, and was senior vice president of strategic planning at a national advertising agency.